Forever Gold is a visual concept created to coincide with ‘ The Craftsmanship’ video as an extended narrative
focusing on gold. Forever Gold is portraying the very essence of Linda Farrow sunglasses that are crafted en-
tirely from 18-22 carat of yellow gold plated titanium.
Especially filmed by Rus Khasanov, the visual artist, the concept abstractly unfolding the six key gold lens
glasses from Spring Summer 2018 collection in a form of moving images and stills. The footages are shot in
4K allowing us to witness mesmerising scenes of rich colours from iridescent inks, oils and soap manifesting an
unworldly origin of gold, The Universe.
Gold is the colour of the sun, summer and success.
Gold is the metal of worth the element of Kings and chemical expression of eternity.
Gold is power. Gold is fire. The Chinese symbol for gold and sun are the same.
Gold is a primordial elemental expression of warmth growth and flourish.
Gold is the softest metal; it blends gently around the human form, yet it’s incorruptible and eternal.